Chemical Search Traffic
Posted by Paul on 7th May 2007
Sorry to get all “meta” on you guys again, but I think this is somewhat interesting. There are four basic types of posts on this blog. The first are those that deal with the “nuts and bolts” of chemistry. These posts usually include chemical structures, schemes, and links to papers. The second are those that deal with the cultural aspects of chemistry—things like chemical history, lab management, departmental politics, and ethics. The third are posts that deal with blog housekeeping and the Internet, and the fourth are silly posts that have little intellectual value.
All four varieties deal with chemistry, although some misguided readers and commenters believe that only type-I posts qualify as chemical ones. I don’t feel inclined at the moment to explain to these people that the way chemical research gets done encompasses more than molecules and reaction conditions, so if you share their parochial attitude, I suggest that you find a different blog to read.
That said, I have tried to make an effort to incorporate more type-I material here. Back on April Fools’ Day, I posted three synthetic procedures as a homage to the great Org Prep Daily: amide coupling using HATU, methyl ester hydrolysis using LiOH, and a porphyrin preparation based on the work of J.S. Lindsey. That day saw some of the heaviest traffic in the history of ChemBark, and in the subsequent month, this site has gotten a significant number of hits (well over 100) based on searches directly related to these reactions. In fact, ChemBark comes up on the first page of results when you google “HATU”, “amide bond formation”, “methyl ester deprotection”, or “porphyrin synthesis”.
To me, it comes as no surprise that a lot of people are doing their literature searches using Google. SciFinder can be a pain in the butt sometimes, and more often that not, I find that the number of site licenses here are maxed out when I want to use it. On the other hand, Google is free, requires no special software, and is great for finding ubiquitous things like sample procedures for amide couplings. What surprises me is that of all the places that Google could have sent users, so many of them landed here. This either means that only a few sites are posting the information people are looking for or that there are a lot of people searching for this information. Maybe I should go back to the April Fools’ Day posts and insert references to score some cheap citations?
While surfing around chemistry pages, I often wonder why some professors put so much effort into traveling on the lecture circuit yet never think to spend time updating their own Web sites. It would seem that one of the main purposes of jetting around the world to present your research is to inform the community about your most recent results and convince them that what you are doing is interesting and valuable. Based on two days worth of travel, you “touch” an average of 50-250 people that are in your audience. In contrast, tens of thousands of chemists have access to the Internet, and Google will drive the ones who are especially interested in your field to your site. Why not spend a couple of hours jotting down synopses of your work in HTML?
And I imagine that if more professors blogged, they could easily establish online communities of experts that would process information more efficiently than anything else going. If a grad student can create a blog that attracts a couple of thousand readers a day, a big-name professor surely would attract ten times the traffic. That said, old habits die hard. It might take a couple generations before online forums become as popular as today’s scientific talks and conferences, but it is going to happen. I have no doubt about that.
Posted in Blogosphere, Scientific Culture, Scientific Talks | 41 Comments »

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