Chemistry Cards: Breathing Life into a Lame IdeaFebruary 7th, 2011
Actually, no one has ever asked me that question. But if someone did, my clear-cut winner would be this post I submitted to C&EN’s blog from a super-secret bunker during my long, dark blogging hiatus. Rudy Baum and company are using the post to draw hundreds of millions of hits per year to the ACS Pubs Web site, and I’m getting bupkis for it.†
For those of you too apathetic to click the link, the post covered my greatest idea ever: improved business cards for chemists. The cards are the size of standard baseball cards and feature an action shot of the chemist on the front and assorted chemistry stats on the back:
The idea was so far ahead of its time that only this past week did Jorge Cham make a Ph.D. Comic about it.
To be honest, the trading card idea was a flop. Exactly two of these cards were ever printed, and I still have both. Never have I felt compelled to give a business card to anyone, and never has anybody ever asked for one, either. So, what the hell are these things good for?
Acknowledgments. That’s it. Nothing else. Here is the acknowledgments slide from my Ph.D. defense:
I call on all chemists at the upcoming ACS meeting in Anaheim to eschew boring lists of names, and in their stead, use chemical baseball cards on acknowledgments slides. Insipidity—on any slide—will not be tolerated in the land of Walt Disney. Just do it. I’ll be at your talk, watching you.
Thanks for reading.†
† I am stealing R. Baum’s catchphrase in retaliation.
(H/T to @NeilWithers for tweeting the comic)